$ cat post-009.md
A Brand Mascot That Runs in a Browser: HTML5 Canvas GameUna mascota de marca que corre en el navegador: juego HTML5 Canvas
ProblemProblema
You have a regional brand. You need a mascot that people remember. The standard approach: hire an illustrator, create static assets, put them on merch. Passive. Forgettable.Tienes una marca regional. Necesitas una mascota que la gente recuerde. El enfoque estándar: contratar un ilustrador, crear assets estáticos, ponerlos en merchandising. Pasivo. Olvidable.
approach: the mascot is not an image
Branding that people interact with beats branding that people look at. Every time.El branding con el que la gente interactúa gana al branding que la gente mira. Siempre.